As more people want to work independently and remotely, the freelance economy is booming. This means that there are plenty of opportunities for new freelancers. That’s the good news. On the other hand, there is also competition growing, so you need to make sure you stand out. To make that happen, start with these essential personal branding tips. Working in corporate taught us that products should be launched feature-complete, zero-bugs, sound architecture, scalability in place and with all the bells and whistles. This was also my thinking until I read "Remote: Office Not Required" and "Rework" by the duo behind Basecamp — David Heinemeier Hansson and Jason Fried. It’s in one of these books, where I first encountered the expression “build half a product, not a half-assed product”. As techies, we’re accustomed to writing neat code, respecting best practices, following guidelines and asking for clear requirements each and every time. But this shines a bad light on us when we try to go the entrepreneurial route. It doesn’t matter if we’re building the next <insert-social-media-network-name> or that we’re building Uber but for <insert-weird-made-up-industry-name>, it has to be perfect. If possible, it has to be even better than the thing we’re cloning. We all know those developers from Facebook store their passwords in plain text… we’re going to encrypt everything thrice! What all of this does is kill “done” and “good enough”. And more often than not, good enough is all we need to validate a market, to see if there’s potential, or to serve that market directly. Working remotely is amazing but it also comes with its challenges. Just like I read in a book, a while back, "solutions don't exist, only tradeoffs". Remote work is also a tradeoff. Just like when you're migrating from a monolith to a microservices architecture (software architecture), you're actually trading off system reliance (monolith) for network reliance (microservices). This article outlines a couple of the most difficult things about working remotely and provides a couple of points on how to mitigate these drawbacks.